The brief: Create an identity that encompasses a multitude of company divisions and product brands. Make it modern, iconic and new, yet reference a sense of history, place, tradition and old fashioned values. The Northbridge Coffee Roasters wanted to project a dynamic presence in Perth's diverse coffee market, whilst retaining their solid traditions, having roasted coffee daily in WA since 1936. It's been a great journey working on this project and interesting to see how a name change and fresh brand identity can make such a difference, become a way of life and be "owned" by everyone in the company.