Paramount Safety Products is one of Australia’s leading suppliers of Personal Protective Equipment. Their Australia wide network, branches in New Zealand and constantly growing product range requires shelf stand-out packaging, cohesive branding, print collateral and advertising. Along with their catalogue, Paramount’s website was designed to be a working resource for their customer base. In depth product info, Australian standards, fitting guides along with great photography resulted in both a print and online “Safety Gear Bible” for the team and their clients.