Hafeli Lysnar “provides positioning solutions for professionals in surveying, mining, engineering and construction.” They have been industry leaders since 1983 but felt it was time to update their image as they seek to break into new markets. The new logo gives the brand a new sense of precision and accuracy, the icon not only visually connects with the audience of surveying professionals but also sets a high trajectory for the companies future. It was great to work with the team at HL from the ground up on this rebrand project.