A uniquely developed Electrolyte Hydration Drink by the team at Paramount Safety provided a great branding challenge for us. Targeted at the industrial workplace, the created logo, pack applications and promotional material drew on the fluid imagery of water. The created colour palette was reflective of product flavours and bold strong typography provided the industrial edge. The crisp, fresh and dynamic brand that developed has been received well in the competitive fast moving consumer goods market. Metallic finish labelling, commercial sized servings and ready-to-go packs help to reflect the brands 'Industrial Thirst Aid' message.