It’s always great to work with creative people and the girls from Merge had a firm vision; so we took the journey together and achieved a truly individual outcome for their branding. What transpired was a retro styled identity with a range of elements that formed a complete brand suite. A bespoke hand-drawn camera illustration, vintage typefaces, textured stocks, stamps, tags and carry bags all came together to emphasise their love of the handcrafted and reflect their attention to detail.